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For B2B SaaS founders

You Built
The Product
I Build The Sales

Most founders have a process problem. Deals close when you're in the room and stall when you're not. I turn the way you sell into a system that runs without you — and close deals while we build it.

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Trusted by B2B Startups World Wide

6+

Years of Experience

1M+

ARR Closed

8+

Projects
World Wide

Activity isn't strategy.

Most Sales Teams Run on Intuition. That's Risk.

Pipeline generation is down 47% year-over-year. Sales cycles are 24% longer. Only 19% of qualified deals close. The instinct is to do more — more outbound, more meetings, more pressure on the team. It almost never fixes the problem. The fix is a system: a narrow ICP that filters out the wrong fits, structured discovery that catches real buying signals, defined sales stages with criteria nobody argues about, and consistent pipeline that doesn't live and die with your calendar. That's how revenue stops needing you to close it.

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Why founder-led sales breaks

Where founder-led sales actually breaks.

Early-stage sales teams don't need more activity. They need sharper focus in five places. These are where I spend most of my time inside a business because these are where the system breaks first.

Most ICPs are too broad to be useful. I narrow yours to the buyer you close fastest, at the highest value, with the lowest churn. Then I build everything else around them.

Weak discovery kills good deals. I build discovery frameworks tuned to your actual buyer — not generic MEDDIC boilerplate — so your reps surface real problems, not symptoms.

Your way of selling is founder's instinct. I turn it into a process your team can follow — clear stages, exit criteria, a playbook your next hire reads on day one. The average B2B SaaS deal now involves 10 stakeholders.⁵ You can't navigate that with the founder in every room.

Pipeline without discipline is theatre. I install a weekly rhythm — inspection, forecasting, next-step accountability — so deals stop stalling in "negotiation" and your forecast becomes something you can trust.

Once the pieces work individually, they have to work together. I stitch ICP, discovery, process, and pipeline into one motion. Then I leave it running — whether I'm still in the business or not.

What I do

Stop being the only one
who can CLOSE

Process & Scaling 

You're closing on instinct. Your team can't replicate instinct. I turn how you sell into a process they can — so the next hire ramps in weeks, not the industry-average 5+ months.

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GTM Strategy

Weak pipeline isn't a volume problem. It's usually ICP, message, or channel — and with B2B win rates down to 17–20%,² guessing wrong gets expensive fast. I find which one is broken. Then I fix it.

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Fractional Leadership

You don't need a full-time VP Sales yet. A bad senior hire costs $115K to replace.³ You need someone who's built this before, in the room with you a few days a week.

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When You're The Only One Who Can Close, Sales Doesn't Scale

6+

Years of Experience

1M+

ARR Closed

8+

Projects Worldwide

Founder-led sales works until it doesn't. You close the first 20 customers because you know the product, the market, and the buyer cold. Then you hire a rep, hand them your pitch, and watch the pipeline stall. Today only 28% of B2B reps hit quota, and the number one reason isn't talent. It's that the process they inherited only existed in the founder's head. I get it out.

MORE ABOUT HOW I WORK

Activity isn't strategy.

Most Sales Teams Run on Intuition. That's Risk.

The data backs it up.
Pipeline generation is down 47% year-over-year.
Sales cycles are 24% longer.
Only 19% of qualified deals close.
More activity won't fix that. A simple system will:

A narrow ICP
Structured discovery
Defined sales stages
Consistent pipeline generation

So your revenue stops depending on you.

Book a Free Call

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Customer Satisfaction

Clients Share Their Success Stories.

Michael helped us make a fundamental shift in how we generate pipeline. Before working with him, we were fully dependent on inbound. He evaluated and implemented the right outbound tools for our team, built out our sequences and messaging, and trained our 5 setters from the ground up. The result: each setter now books multiple enterprise meetings per week — entirely self-sourced. He delivered a complete outbound engine, and our team runs it independently.

Simon Thiel

Probonio, CEO

Michael was our first Account Executive in the DACH region and played a key role in building the market from the ground up. He surpassed €1M in ARR, consistently overachieving quota with 119% in his first year and 135% in his second. He closed and expanded landmark accounts including Samsung Electronics, Decathlon, and Deloitte — while helping shape our sales processes, team structure, and overall go-to-market approach in DACH. A rare combination of founder mentality and strong commercial execution.

Ivan Cossu

Deskbird, CEO

Michael joined us as our first sales hire at Scripe and restructured our sales foundation. He established the core sales process, activated outbound pipeline, and worked fully hands-on — running demos and closing deals himself. Beyond execution, he helped refine our ICP and worked closely with marketing to turn campaigns into actual pipeline. He’s the kind of consultant who doesn’t just advise — he builds and delivers.

Eva Egg

Scripe, CEO

When I needed to sharpen Onmotiq's positioning for B2B SaaS, I brought Michael in. Michael is someone who was the first AE at a SaaS scale up, who knows exactly how Series A founders think about pipeline, and who can translate that into how we should position ourselves to reach them. Michael helped us define our ICP, sharpen our sales narrative, and shape how we go to market in DACH. The thinking was specific, the work was hands-on, and the recommendations always had the operator's logic behind them — because he's actually done it. If you're a B2B SaaS founder trying to move from founder-led sales to a real motion, he's the consultant I'd recommend.