What I Do

Scaling SaaS Sales for sustainable success!

I help early-stage SaaS startups (typically €1–2M ARR) build the sales foundation needed to scale to €10M+. Whether you’re transitioning from founder-led sales or struggling with outbound consistency, I bring structure, clarity, and execution to your sales motion.

How I Help

1. Sales Strategy and Infrastructure

We’ll map out a scalable go-to-market strategy based on your ideal customer profile, positioning, and goals. No fluff — just a plan that drives results.

→ Ideal for: Startups preparing to scale or fundraise

→ Deliverables: ICP refinement, messaging playbook, sales motion framework

3. Fractional Sales Leadership

Need a Head of Sales — but not full-time? I’ll embed with your team to lead pipeline reviews, coach your reps, and establish the cadence you need to scale sustainably.

→ Ideal for: Startups building their first sales team

→ Format: Monthly retainer or 3–6 month project

2. Outbound System Design

Outbound that works. Together we’ll build a repeatable system for prospecting, messaging, and outreach across email, LinkedIn, and other channels — without spamming.

→ Ideal for: Startups relying on founder or ad-hoc outreach

→ Deliverables: Sequences, tech stack guidance, SDR/AE enablement

4. Founder Sales Coaching

You’re still selling? Good. Let’s make it effective. I work 1:1 with founders to level up their outbound, objection handling, and closing ability — until you’re ready to pass the torch.

→ Ideal for: Technical founders in active sales

→ Format: Weekly or bi-weekly coaching sessions

The Results I Drive

  • Clarity on what to say and who to sell to

  • A repeatable outbound process

  • One lean sales playbook that scales

  • Confidence in your next hire

  • The path from €1M → €10M ARR and beyond!